Performance
Performance Marketing

Pay for outcomes, not impressions

Full-funnel paid media for GCC brands. Tracked end-to-end, optimised weekly, reported in dollars not adjectives.

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Overview

What we mean by Performance Marketing

Performance marketing means you pay for a defined result: a click, a signup, a sale, a qualified lead. We engineer your media around that result. Server-side tracking, daily bid management, weekly creative testing, monthly business review. The system is built so every riyal can be traced from view to revenue. No vanity dashboards.

Who it is for

Built for

  • DTC and e-commerce brands ready to scale paid spend
  • SaaS and B2B teams with a real pipeline target
  • App-install businesses fighting iOS 17 attribution loss
  • Lead-gen operators tired of cheap clicks that do not close
Problems we solve

What we fix

  • Spend up, revenue flat. No one can explain why.
  • Tracking drops 30 to 50% of conversions before reporting day
  • Creative fatigues weekly but the agency ships monthly
  • No LTV signal feeding back into bidding
What is included

Complete offering

1

CPC, CPM, CPA and ROAS-led campaign management

2

Full-funnel architecture from awareness to repeat purchase

3

Server-side tracking rebuild (CAPI, sGTM, conversion API)

4

Continuous CAC tuning and audience expansion

5

Weekly creative testing as a system, not a project

6

Detailed weekly ROAS report and Slack visibility

7

Monthly business review tied to LTV and pipeline

8

Quarterly channel-mix rebalance

Why now

GCC paid media in 2026 looks nothing like 2021. iOS 17 broke pixel attribution. Consent mode dropped reportable conversions. Meta Advantage+ and Google PMax took control away from operators. Most agencies are still running 2021 playbooks. We are not. The performance system we run was rebuilt to survive cookieless, iOS and PMax. That is what your spend now needs.

How we work

Our approach to Performance Marketing

01

Account audit and tracking rebuild. Day 0 to 14.

02

90-day media plan signed and budgeted. Day 14.

03

Launch with daily monitoring and weekly creative testing. Day 15 to 45.

04

Scale winners, kill losers, expand new audiences. Day 46 to 75.

05

Quarterly review tied to CAC, ROAS, LTV and channel mix.

Channels & tools

What we run on

  • Google Ads (Search, PMax, YouTube, Shopping)
  • Meta (Facebook, Instagram, Messenger, WhatsApp Business)
  • TikTok Ads + Spark Ads
  • Snapchat Ads
  • LinkedIn Ads for B2B
  • GA4 + server-side GTM + CAPI + Conversion API
Deliverables

What you receive

  • Weekly performance report with ROAS, CAC and creative test log
  • Monthly business review (live call + deck)
  • Tracking audit and rebuild documentation
  • Quarterly attribution model review
Timeline

60-day window to first material ROAS improvement. 6 months for a compounding system.

Pricing

Advisory from AED 3,000/mo · Managed growth from $1,500/mo · Performance + creative from AED 8,000/mo · Enterprise custom.

Featured case study

Andy Group

Unified performance operation across 4 DTC brands at a blended 5×+ ROAS, with CAC controlled while scaling.

See the full story
Typical results

we see

Average ROAS 4.2x across active managed accounts

Typical CAC reduction 30 to 50% within 90 days

FAQ

FAQ

Q: How is performance marketing different from regular advertising?+

A: Traditional ads pay for impressions. Performance pays for a defined business outcome and tracks it end-to-end.

Q: What is the minimum monthly ad spend you recommend?+

A: We typically recommend at least USD 5,000 in monthly media for enough data to optimise meaningfully.

Q: Do you guarantee specific results?+

A: No serious performance agency does. We commit to a measurement framework, a creative testing cadence, and weekly transparency.

Q: Do you handle creative production too?+

A: Yes. Creative testing is the biggest performance lever after audience structure. We produce statics, video and motion in-house.

Ready to start with Performance Marketing?

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