Surgical targeting, scroll-stopping creative
Meta is still the largest paid social audience in the GCC. We treat Facebook, Instagram, Messenger and WhatsApp as one ecosystem.
What we mean by Meta Ads
Meta Ads in 2026 is a different game than 2021. Advantage+ runs the auction. Server-side CAPI restores the signal iOS 17 broke. Audiences are 70% Advantage+ Shopping, 30% targeted. Creative is the lever, not audience. We rebuild Meta accounts around that reality, install the tracking that survives iOS, and ship 8 to 12 new creative concepts every month. Built for GCC discovery behaviour, not US playbooks.
Built for
- DTC and e-commerce brands scaling on Meta
- Hospitality and real estate selling through Instagram discovery
- Healthcare and clinic networks running lead-gen funnels
- Brands recovering from iOS 17 attribution loss
What we fix
- iOS 17 dropped reportable conversions, ROAS looks worse than it is
- Generic creative dies in week two. No system to keep producing.
- Audience saturation in small GCC markets without good lookalikes
- Catalogue Ads underused or set up wrong for the locale
Complete offering
Pixel + Conversion API (server-side) setup
Custom and Lookalike Audience build with first-party data
In-house creative production (statics, motion, video, UGC)
Awareness, Traffic, Conversions and Lead Gen campaigns
Catalogue Ads and Advantage+ Shopping for e-commerce
Retargeting across site, app and engaged audiences
Continuous ad-set and creative testing
Weekly ROAS report and Slack visibility
Meta is still the deepest paid social audience in the GCC. Instagram dominates discovery for 18 to 34 in the UAE. Facebook still owns 30+ in Saudi Arabia. The ecosystem combination (FB + IG + Messenger + WhatsApp Business) is unique. Brands ignoring CAPI in 2026 are losing 30 to 50% of their measurable conversions before reporting day.
Our approach to Meta Ads
Account audit, Pixel and CAPI rebuild (day 0 to 14)
Creative production cycle setup (8 to 12 concepts per month)
Launch with audience and creative split-testing (day 15 to 45)
Scale winners, expand audiences, iterate (day 46 onwards)
Monthly business review and quarterly creative refresh
What we run on
- Messenger
- WhatsApp Business
- Meta Advantage+ Shopping
What you receive
- Weekly ROAS report with creative test log
- Monthly business review (live + deck)
- Monthly creative shipment (8 to 12 concepts)
- Quarterly attribution audit
Pixel + CAPI rebuild in 2 weeks. First creative testing wave at week 3.
Advisory from AED 3,000/mo · Managed growth from $1,500/mo · Performance + creative from AED 8,000/mo · Enterprise custom.
Blackclover
6x ROAS across Meta via precision audience segmentation and creative testing.
See the full story→we see
Typical 30 to 50% recovery of dropped conversions after CAPI rebuild
Median CTR uplift 60% on creative-led account rebuilds
FAQ
Q: Instagram or Facebook, which works better in the GCC?+
A: Depends on audience. Facebook is stronger 30+, Instagram dominates 18 to 34. We split budget by intent and audience signal, not by gut feel.
Q: Do you produce the creative in-house?+
A: Yes. Statics, motion graphics, UGC and short-form video are all produced by our creative team in Riyadh and Dubai.
Q: Is the Conversion API setup required?+
A: For any serious account in 2026, yes. Without server-side CAPI you are reporting on roughly half your real conversions on iOS.
Q: What is not included?+
A: Ad spend is separate from management fee. Influencer fees, if used, are billed separately.
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