An agency born from a bold idea
In 2019, we believed Arab digital marketing deserved more than imported templates. Fikrah was born.
From an idea to 250 brands
Back then, the founders worked at major global agencies and saw a real gap: GCC companies needed a partner who understood each market on its own terms — Saudi, Kuwait, Qatar, Bahrain, Oman, UAE — not a single template imposed on everyone.
We started with three clients, a small Dubai office and one idea: real digital marketing is built on deep understanding of each Gulf market.
Today Fikrah serves 250+ brands across all six GCC countries, with a 35-person team and active operations in Riyadh and Dubai.
What drives us every day
Transparency first
A true client relationship is built on honesty — even when the news is hard.
Data before opinion
We don't decide on taste. Every decision is backed by a real number.
Constant curiosity
Digital marketing changes daily. We are learners first, experts second.
Results are the judge
A beautiful campaign means nothing if it doesn't move the business.
The team behind the idea
Sultan Al-Mansoori
Founder & CEO
12 years in digital marketing. Previously at Google and Publicis.
Noura Al-Zahrani
Strategy Director
Specialist in brand strategy and audience building.
Kareem Al-Sheikh
Head of Performance & Data
Expert in performance marketing, analytics and campaign optimisation.
Layla Hassan
Creative Director
Designer and content creator with 8 years in digital production.