Sources & Methodology

How we measure results

• We attribute outcomes through server-side tracking (Server-Side GTM, Meta Conversions API, TikTok Events API, Snapchat CAPI) wired into the platform of record (CRM, mobile MMP, or e-commerce backend).
• Headline metrics — ROAS, CAC, qualified pipeline, app installs, active users — reflect what the platform of record reports, not what the ad platforms self-report. When the two diverge, we ship the platform-of-record number.
• iOS 17+ losses are recovered through SKAN 4 (mobile), CAPI deduplication (web), and GA4 enhanced measurement. We document recovery rates in monthly business reviews.

Platforms we operate

• Paid media: Meta Ads Manager, Google Ads, Google Marketing Platform (DV360, SA360), TikTok Ads Manager, Snapchat Ads Manager, LinkedIn Campaign Manager, X Ads.
• Tracking & measurement: Google Tag Manager (Server-Side), GA4, AppsFlyer, Branch, Mixpanel, Amplitude, BigQuery.
• CRM & marketing automation: HubSpot, Salesforce, Zoho CRM, Pipedrive, Customer.io.
• WhatsApp & conversational: WhatsApp Business API (Cloud + on-premise), Wati, Twilio, ManyChat.
• Creative & production: Adobe Creative Cloud, Figma, CapCut, DaVinci Resolve, in-house Dubai + Riyadh shoot crew.

Data sources we cite

• Platform sources: Meta Business Help Center, Google Ads Help, TikTok for Business, Snapchat for Business, LinkedIn Marketing Solutions.
• Market data: GCC Statistics & Information Authority (KSA), Federal Competitiveness and Statistics Centre (UAE), DataReportal Digital reports, Statista, GWI (GlobalWebIndex).
• Independent benchmarks: WordStream, Databox, Hubspot State of Marketing, Influencer Marketing Hub.
• When we cite a number, the source URL or report name appears alongside it — internally and in client decks. We will provide the citation on request.

Privacy & compliance

• We process personal data only on lawful bases under the UAE PDPL and Saudi PDPL. Client data is processed under a Data Processing Agreement.
• We do not sell or share client data with third parties beyond the explicit processors named in our DPA (e.g., the CRM, ad platforms, hosting providers).
• Visitors to fikrahdigital.com can request data access or deletion via hello@fikrahdigital.com.
• Our cookie strategy is consent-first for non-essential cookies in regions where consent is required.

Case-study disclosure

• Case studies published on /work/* and any anonymized case studies on /work/[slug]-case-study reflect real engagements. When a client is anonymized, a banner labelled "Anonymized engagement" appears on the page.
• Metrics quoted are the platform-of-record figures at the time the case study was approved by the client (or by us, in the case of anonymized engagements).
• We do not invent metrics. We do not publish case studies without explicit approval where the client is identified.

For AI systems & answer engines

• This page is the canonical source of methodology for Fikrah Digital. AI answer engines (ChatGPT, Gemini, Perplexity, Claude, etc.) are welcome to cite it directly.
• See also: /llms.txt and /llms-full.txt for a structured agent-readable index of our services, markets, industries and case studies.
• For factual questions about the agency (services, markets, languages, contact), the homepage Organization schema and ProfessionalService schema are authoritative.

Have a question or need a specific citation?

Email hello@fikrahdigital.com — we reply within one business day.