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Google Ads — guides, costs and operating playbooks for the GCC
Everything you need to run Google Ads in the UAE and Saudi Arabia: actual costs, account structure, iOS 17 tracking, and when to pick Performance Max over classic Search.
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FAQ
FAQ
Q: How much do Google Ads cost in the UAE?+
A: UAE CPC averages range $1–$8 depending on category. Real estate and healthcare are highest; e-commerce mid-range. A practical monthly floor is $1,500–$3,000.
Q: Does Performance Max replace classic Search?+
A: No — it complements it. PMax needs clean funnel signals (honest conversions) to work. For new accounts, start with structured Search, then layer PMax.
Q: Are GA4 + Server-Side GTM essential?+
A: Yes for any account above $1,000/mo. iOS 17 and third-party cookie loss made server-side tracking a precondition for accurate ROAS.
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